About us

A world where every team is closer to the customer

We believe the best businesses learn from their customers, not just the people speaking to them. We're making customer knowledge accessible to everyone in your organisation, so the whole company can learn, improve, and grow together.

Background

Every conversation should move us forward

Every day, businesses have hundreds of conversations with customers. They hear what people love, what frustrates them, what's holding them back, and what they wish existed.

Yet so much of that knowledge never makes it beyond the meeting. It gets buried in transcripts, scattered across notes, or lost between teams.

Propela was created to make customer understanding a shared advantage. By bringing conversations together and connecting the dots between them, we're helping teams make smarter decisions, stay closer to their customers, and learn faster as they grow.

All without the complexity, cost, or overhead of traditional enterprise platforms.

Our belief is simple: the more conversations your team has, the smarter your whole business should become.

Every day, businesses have hundreds of conversations with customers. They hear what people love, what frustrates them, what's holding them back, and what they wish existed.

Yet so much of that knowledge never makes it beyond the meeting. It gets buried in transcripts, scattered across notes, or lost between teams.

Propela was created to make customer understanding a shared advantage. By bringing conversations together and connecting the dots between them, we're helping teams make smarter decisions, stay closer to their customers, and learn faster as they grow.

All without the complexity, cost, or overhead of traditional enterprise platforms.

Our belief is simple: the more conversations your team has, the smarter your whole business should become.

Roland Beckley

CEO and co-founder

Values

Core principles that charge and drive us

Five principles we are carefully holding ourselves to.

01. Own the Complexity

Simplicity is intentional. We obsess over every detail, challenge what’s unnecessary, and strip away complexity until even the most powerful experiences feel effortless.

02. Do Right at All Costs

We don’t take shortcuts with trust. We make the decisions we believe are right, even when they’re harder, slower, or less profitable.

03. Say the Hard Things

Honesty beats comfort. We challenge assumptions, admit when we’re wrong, and speak openly, even when the truth is uncomfortable.

04. Focus. Make It Happen

We believe focus creates speed. We move decisively, eliminate distractions, and put our energy into the few things that make a real difference.

05. Avoid Needless Bloat

We try our best to avoid unnecessary layers, bureaucracy, and complexity to stay nimble, focused, and effective.

01. Own the Complexity

Simplicity is intentional. We obsess over every detail, challenge what’s unnecessary, and strip away complexity until even the most powerful experiences feel effortless.

02. Do Right at All Costs

We don’t take shortcuts with trust. We make the decisions we believe are right, even when they’re harder, slower, or less profitable.

03. Say the Hard Things

Honesty beats comfort. We challenge assumptions, admit when we’re wrong, and speak openly, even when the truth is uncomfortable.

04. Focus. Make It Happen

We believe focus creates speed. We move decisively, eliminate distractions, and put our energy into the few things that make a real difference.

05. Avoid Needless Bloat

We try our best to avoid unnecessary layers, bureaucracy, and complexity to stay nimble, focused, and effective.

01. Own the Complexity

Simplicity is intentional. We obsess over every detail, challenge what’s unnecessary, and strip away complexity until even the most powerful experiences feel effortless.

02. Do Right at All Costs

We don’t take shortcuts with trust. We make the decisions we believe are right, even when they’re harder, slower, or less profitable.

03. Say the Hard Things

Honesty beats comfort. We challenge assumptions, admit when we’re wrong, and speak openly, even when the truth is uncomfortable.

04. Focus. Make It Happen

We believe focus creates speed. We move decisively, eliminate distractions, and put our energy into the few things that make a real difference.

05. Avoid Needless Bloat

We try our best to avoid unnecessary layers, bureaucracy, and complexity to stay nimble, focused, and effective.

Get started today

Propela is easy to set up, maintain, and use. It takes less than 5 minutes to get up and running.

Get a demo

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