Customer intelligence without the enterprise overhead.


Turn every sales call into shared customer intellignece that sharpen marketing, improve sales, and drive revenue.

Get started

Welcome back

How can I help you today, Alex?

Ask anything about your customers…

All customers

All time

All calls

What customer issues recur most?

Where is churn risk showing up, and what should we do next?

Which product requests have the strongest expansion signal?

How is our relationship with Sarah from Acme?

Intro

Every sales call contains valuable customer insight, but most of it gets captured once and lost. We turn it into shared intelligence your whole team can use.

Propela connects every conversation to the right customer and commercial context, then surfaces the patterns, signals and insights no single call can reveal.

So Sales sees what’s costing deals, Marketing hears what customers really want, and the whole business gets smarter with every conversation.

Every sales call contains valuable customer insight, but most of it gets captured once and lost. We turn it into shared intelligence your whole team can use.

Propela connects every conversation to the right customer and commercial context, then surfaces the patterns, signals and insights no single call can reveal.

So Sales sees what’s costing deals, Marketing hears what customers really want, and the whole business gets smarter with every conversation.

What you get

Turn every conversation into shared intelligence

Powder helps teams find the right context, take the next step, and improve how work gets done.

Capture

Capture every customer conversation

Record, transcribe and summarise every sales call across your team so valuable context is captured from the moment it happens.

Feature section showing connected knowledge sources (Docs, CRM, Help Center) with a chat UI answering a query about a client renewal.
Feature section showing connected knowledge sources (Docs, CRM, Help Center) with a chat UI answering a query about a client renewal.
Feature section with a ticket creation modal (assignee, priority, summary fields) illustrating prompt-to-action workflows.
Feature section with a ticket creation modal (assignee, priority, summary fields) illustrating prompt-to-action workflows.

Connect

Connect every call to the right company

Automatically match conversations to the right accounts, contacts and deals so every call has the commercial context around it.

Understand

Build intelligence across every conversation

Surface recurring objections, needs, buying signals, themes and patterns across companies, deals and your entire pipeline.

Feature section displaying a trends dashboard with billing and follow-up percentages and weekly insight bullets.
Feature section displaying a trends dashboard with billing and follow-up percentages and weekly insight bullets.
Feature section with a ticket creation modal (assignee, priority, summary fields) illustrating prompt-to-action workflows.
Feature section with a ticket creation modal (assignee, priority, summary fields) illustrating prompt-to-action workflows.

Share

Turn customer insight into shared knowledge

Make the patterns, learnings and customer signals from every conversation accessible and useful across your whole team.

Why Propela

Make better bets with customer truth

Give Marketing, Sales, and leadership the clarity to invest smarter, move faster and avoid expensive mistakes.

Back the right bets

Know where to put budget, attention and effort before wasting a quarter finding out.

Protect more revenue

Fix the friction that keeps hurting conversion instead of discovering it after the revenue is gone.

Make marketing resonate

Build messaging and campaigns around what buyers actually care about.

Stay ahead of change

See changing expectations early enough to adjust positioning, product and sales strategy.

Get teams moving together

Give Marketing, Sales, and leadership the same reality, so decisions happen faster.

Back the right bets

Know where to put budget, attention and effort before wasting a quarter finding out.

Protect more revenue

Fix the friction that keeps hurting conversion instead of discovering it after the revenue is gone.

Make marketing resonate

Build messaging and campaigns around what buyers actually care about.

Stay ahead of change

See changing expectations early enough to adjust positioning, product and sales strategy.

Get teams moving together

Give Marketing, Sales, and leadership the same reality, so decisions happen faster.

Back the right bets

Know where to put budget, attention and effort before wasting a quarter finding out.

Protect more revenue

Fix the friction that keeps hurting conversion instead of discovering it after the revenue is gone.

Make marketing resonate

Build messaging and campaigns around what buyers actually care about.

Stay ahead of change

See changing expectations early enough to adjust positioning, product and sales strategy.

Get teams moving together

Give Marketing, Sales, and leadership the same reality, so decisions happen faster.

Numbers

Customer knowledge that drives revenue impact.

2.3 ×

2.3 ×

2.3 ×

more likely to see higher sales conversion when Sales and Marketing share buyer-journey insights.

Gartner

1.6×

more likely to exceed revenue-growth expectations when commercial teams share those insights.

Gartner

Pricing

Clear pricing plans that scale with you

Compare plans →

LITE

$69

/month

10 recording hours

Unlimited recorders
Unlimited team members

Get Started

STARTER

$109

/month

20 recording hours

Unlimited recorders
Unlimited team members

Get Started

GROWTH

$379

/month

100 recording hours

Unlimited recorders
Unlimited team members

Get Started

SCALE

$1,099

/month

300 recording hours

Unlimited recorders
Unlimited team members

Get Started

14-day free pilot

Unlimited recorders

Unlimited team members

Unlimited team members

AI insights and questions included

AI insights and questions included

Shared intelligence and collaboration

Shared intelligence and collaboration

FAQ

The details, made simple.

How Propela works, what’s included, and everything to know before getting started.

General

AI & Capabilities

Pricing, Privacy & Security

Still have questions?

Whether you’re exploring Propela or finding the right plan for your team, we’re here to help.

Get in touch →

What is Propela and how does it work?

Propela records and transcribes your sales calls, then automatically uncovers the customer insights, patterns, and signals hidden across them. It turns individual conversations into shared intelligence your whole team can use.

How is Propela different from other AI notetakers?

Most AI notetakers help you understand individual meetings. Propela connects the dots across every conversation, automatically uncovering insights across customers, accounts, and teams. Instead of notes sitting in isolation, every call builds on the last, creating shared intelligence that gets more valuable over time.

Who is Propela built for?

Any team that speaks to customers and wants to make more of those conversations. Sales, Marketing, Product, and leadership can all benefit from a clearer understanding of what customers want, need, and care about.

Do I need technical knowledge to use Propela?

Not at all. Propela is designed to make customer intelligence accessible to everyone, without complicated configurations or specialist expertise.

Do I need a CRM to use Propela?

No. Propela works independently, capturing conversations and building customer intelligence without a CRM. Integrations are planned for the future.

How do we get started?

Choose a plan that fits your team’s recording requirements, and we’ll help you get set up. Every plan includes onboarding assistance and priority support.

General

AI & Capabilities

Pricing, Privacy & Security

Still have questions?

Whether you’re exploring Propela or finding the right plan for your team, we’re here to help.

Get in touch →

What is Propela and how does it work?

Propela records and transcribes your sales calls, then automatically uncovers the customer insights, patterns, and signals hidden across them. It turns individual conversations into shared intelligence your whole team can use.

How is Propela different from other AI notetakers?

Most AI notetakers help you understand individual meetings. Propela connects the dots across every conversation, automatically uncovering insights across customers, accounts, and teams. Instead of notes sitting in isolation, every call builds on the last, creating shared intelligence that gets more valuable over time.

Who is Propela built for?

Any team that speaks to customers and wants to make more of those conversations. Sales, Marketing, Product, and leadership can all benefit from a clearer understanding of what customers want, need, and care about.

Do I need technical knowledge to use Propela?

Not at all. Propela is designed to make customer intelligence accessible to everyone, without complicated configurations or specialist expertise.

Do I need a CRM to use Propela?

No. Propela works independently, capturing conversations and building customer intelligence without a CRM. Integrations are planned for the future.

How do we get started?

Choose a plan that fits your team’s recording requirements, and we’ll help you get set up. Every plan includes onboarding assistance and priority support.

General

AI & Capabilities

Pricing, Privacy & Security

What is Propela and how does it work?

Propela records and transcribes your sales calls, then automatically uncovers the customer insights, patterns, and signals hidden across them. It turns individual conversations into shared intelligence your whole team can use.

How is Propela different from other AI notetakers?

Most AI notetakers help you understand individual meetings. Propela connects the dots across every conversation, automatically uncovering insights across customers, accounts, and teams. Instead of notes sitting in isolation, every call builds on the last, creating shared intelligence that gets more valuable over time.

Who is Propela built for?

Any team that speaks to customers and wants to make more of those conversations. Sales, Marketing, Product, and leadership can all benefit from a clearer understanding of what customers want, need, and care about.

Do I need technical knowledge to use Propela?

Not at all. Propela is designed to make customer intelligence accessible to everyone, without complicated configurations or specialist expertise.

Do I need a CRM to use Propela?

No. Propela works independently, capturing conversations and building customer intelligence without a CRM. Integrations are planned for the future.

How do we get started?

Choose a plan that fits your team’s recording requirements, and we’ll help you get set up. Every plan includes onboarding assistance and priority support.

Get started today

Propela is easy to set up, maintain, and use. It takes less than 5 minutes to get up and running.

Get a demo

GDPR

Welcome back

How can I help you today, Alex?

Ask anything about your customers…

All customers

All time

All calls

What customer issues recur most?

Where is churn risk showing up, and what should we do next?

Which product requests have the strongest expansion signal?

How is our relationship with Sarah from Acme?